Winter can be a hard time of year for anyone, but just because it’s cold outside doesn’t mean that people’s hearts are cold. Pam Smallman, manager of the Superstore in Summerside, Prince Edward Island, Canada, is proof of that.
The CBC reports that every Saturday from noon to 1PM, the Superstore offers a free lunch to anybody who wants to come. “Whether it be that they’re hungry or whether it be that they’re lonely, and they just want to come in and have a bite to eat, then we want to do that,” said Smallman. Her new initiative was prompted by a phone call she received several weeks ago—from a man who had no money to buy food for his family, but didn’t get paid until the next week.
“He reached out to me for some help and it really stopped me dead in my tracks. And it’s been on my mind ever since because I just thought ‘my God, this man had to call and ask me to help him because he couldn’t feed his family’ and it was just a heart-stopping moment.”

The lunches will be prepared by staff with food donated from the Superstore. Smallman doesn’t know how many people will take advantage of her offer, but she wants to create a worm and welcoming space for them.
“Winter is a tough time for a lot of people for a lot of different reasons,” said Smallman. “I live here. These are my family, these are my friends, these are my neighbours, and I know from growing up here and I know from being here that there’s a lot of people that struggle.”
Meeting bills for groceries or utilities between paychecks is a common need—it’s one of the things we’re most frequently asked about at VIA. Smallman is a perfect example that people can deeply empathize with their fellows—and from that empathy, voluntarily help them.